Whilst in the cinema at 2pm a full theatrical trailer for the Hobbit: Desolation of Smaug was shown. This is a useful platform to reach keen film fans (they would not be at the cinema if they were not fans of movies).The film I was seeing was certified 12A, which is also the same age range as The Hobbit (12A). This is beneficial, as viewers of a 12A movie are more likely to be interested in watching another 12A film rather than viewers of an adult film.
Around the cinema were a few posters promoting the new Hobbit film. This is again appealing to film fans, as they are around the cinema where film fans would be.
There was also a life-sized cardboard cutout display of some of the characters (I did not get photographical evidence). This is eye-catching and has a similar effect to posters, to give information to anyone who sees it.
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