Genres Of Interest

Pop

Pop music videos typically have large budgets due to their large audiences, universal themes and well-known artists. They are also more performance-based and have brighter and more obvious narratives (if they have any).

'Raise Your Glass' by P!nk

This video obviously has a large budget due to the saturation of high quality costumes, sets and extras. The video was also shot entirely in a studio, mainly because they could afford it, but this also means that they can shoot at any time of the day regardless of weather or availability of natural light. We have a studio space available for our music video shoots which would be ideal for a pop video.

'She Looks So Perfect' by 5 Seconds Of Summer



Again, this music video by a pop boy band, has a loose narrative and easy-to-understand themes of self-acceptance. However this video is more simply constructed than the P!nk video because it cuts to the same set of the band playing lip-syncing, which is what I would incorporate if I were to make a pop video.

Indie

Indie music videos tend to be quirky and different, or have a (complex) narrative. They are not performance based, as opposed to pop music videos, which may make it easier to produce because the actors in our videos will not be as experienced at dancing and performing as professionals would be, which may make our video look unprofessional.

'Undercover Martyn' by Two Door Cinema Club



The band's video is filmed entirely in a studio but only contains one set and very few props and costumes, illustrating the low budget of the band. Our music video will have a very low budget, so we could make a professional-looking indie music video like this with our minimal budget.
This indie video doesn't have a narrative but it is quirky and different to videos of other genres which classes it as indie. It's quirky because it plays with the perception of the viewer through the camerawork. I think if we can think of and achieve an original way of doing this, we could produce a good indie music video.

'Oxford Comma' by Vampire Weekend



Vampire Weekend's video is, like Two Door Cinema Club, low-budget and contains little performance other than lip-syncing. The video is conceptual but is also open to different interpretations because of the vagueness of the lyrics and meanings of the video, which is typical for the band but also for the indie genre. Also like the other, this video has a quirky trait as it is filmed all in one take and is set in the 1970s.