We chose a primary audience of indie fans. We chose such a wide range of people, non-specific to gender, race or age, so that we could appeal to a larger number of indie fans. Also as the indie audience is generally quite a niche audience anyway, we thought the best idea would be to extend it as much as we could.
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Visual representation of indie fans |
Our secondary audience is more specific, of 16-24 year-old males and females who live in the UK. We did not make it gender specific but we made it age specific to 16-24 year-olds because indie music is most popular for that age range. We chose for it to appeal to a British audience because the band is based in the UK and it would mean we can make it more relatable to them.
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Visual representation of 16-24 year-old, UK indie fans |
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