We asked males and females, aged between 17 and 18 years old. Some of who we asked were media students, where we received a more technical feedback from. Others were people we knew outside of the project, who did not have any knowledge of the technical processes or the media theory. This meant that we could get technical and non-technical feedback for our video, from our target audience.
We made it clear to them to be be as critical as they wanted, and not to just be polite, because we really wanted to spot the flaws which we may not have seen before and try our best to fix them.
The feedback from the media students was to do with subtle problems, usually to do with editing techniques, such as a shot being a fraction too long or a shot not looking right where we had put it in the sequence. These changes were simple, but did make a difference.
Feedback from the other students was more about the whole feel of the video and how it looked to them. Some of the main feedback we got from them was written down in note-form when it was taking place.
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| Notes from audience feedback session |
We recorded down that the audience liked the colours used throughout the video and that they thought it was very colourful. Secondly they thought the video was playful and fun, which is what we were going for. Lastly they thought that as the video goes on, you find more out about the band members and you feel like you know them by the end.
We asked them if there were any particular shots that they didn't like, and more than one person pointed out that the 3D close-ups of Gavin and me looked out of place and agreed that the music video would look better without it.
Overall, the feedback was quite positive, which we were very pleased with. We will use the negative feedback to improve the video and then ask for more feedback.
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